With 2018 quickly approaching, employers must find new ways to differentiate themselves in the competitive job market. The process of developing a hiring strategy aimed at making a company stand out to prospective candidates can be one of the hardest things to do.

At BubbleHR, we’ve stepped into uncharted territory in order to bring-to-market an intelligent recruitment solution that empowers employers through creative freedom when portraying the value of their organization.

Our mission is to provide growing companies an easy way to promote their authentic value by empathizing every candidates Embodied Cognition — the idea that without conscious awareness, bodily sensations help determine the decisions made. Bringing us to the point, in which we are considering cognitive psychology to be a core function of the way we present our job opportunities to prospective talent.

By understanding job seeker motives, we can infer that certain personality traits attract and repel different company cultures. Which is why it is so important to implement a transparent hiring process at your company — to attract the good, and repel the bad. We believe the best performing talent will go wherever they choose, and companies need to do a better job of improving their candidate perceptions in order to fulfill these imminent desires as efficiently as possible.

When forming a strategy to drastically improve your candidates impressions, experience, and overall engagement, it is very important to communicate rich information to fulfill these imminent career desires. This can be done through a common marketing practice called Sensory Branding.

“Sensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. Brands can forge emotional associations in the customers’ minds by appealing to their senses. A multi-sensory brand experience generates certain beliefs, feelings, thoughts and opinions to create a brand image in the consumer’s mind.” — Hultén Bertil (2011)

Although we cannot form connections through taste, and touch via online, it is proven that human beings are much more susceptible to visual and auditory stimuli — as opposed to other species such as dogs which are more susceptible to the sense of smell.

Visual information such as mobile video can cause a universal feeling through interactive imagery. Harvard Business Review states that most people don’t perceive mobile video as marketing messages and therefore don’t react with the usual resistance to ads and other promotions.

We believe visual data most effectively communicates sensory detail in order to immerse and bring life to a candidates perception of an employer/organization. Using this visual information we can bring prospective candidates a sense of well-being by fulfilling their desire to perceive an employer with transparency.

Mobile captured information can be used to trigger the reactions derived from specific personality traits of well-fitting candidates. For example, a video of some employees in your company having a discussion about an issue the company has been facing. This will allow someone from outside the company to get up close and personal with the people they will be potentially working with, and get an understanding on the way they communicate.

This information is easy, fluent, and highly descriptive. It permits quick and informative access to the richest data points that every candidate processes subconsciously through embodiment and sensory perception.

By extending the possibilities for people to perceive your company more accurately from the start, BubbleHR aims to remold the way we apply AI technology to interpret, communicate and screen candidates with the most important theme in mind — keeping it human.